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Daily Wire Announces ‘Bentkey’, The New Kids Entertainment App Promised In 2022

Bentkey: The Daily Wire’s New Kids Entertainment Venture Takes on Disney on Its 100th Anniversary

The Daily Wire is making a splash in the world of children’s entertainment with the launch of Bentkey, a new kids’ entertainment company. Coinciding with the 100th anniversary of Disney’s founding, Bentkey is poised to challenge the industry giant by offering a fresh approach to family-friendly content.

Just over a year ago, The Daily Wire had pledged a substantial investment of $100 million into children’s entertainment. The newly unveiled Bentkey app is the tangible result of that commitment, boasting an impressive library of over 150 episodes across 18 shows, including four original productions. To the delight of young viewers and their families, new episodes will be released every Saturday morning, with plans for ongoing additions of new series to the platform.

The timing of Bentkey’s entry into the market couldn’t be more strategic, as Disney finds itself embroiled in a wave of controversy. In early 2022, leaked footage showed Disney executives advocating for more diversity and politically charged messages in children’s content. More recently, viral videos in 2023 showcased Disney’s “Snow White” star, Rachel Zegler, openly criticizing the iconic Disney narrative.

Jeremy Boreing, co-founder of The Daily Wire, took the opportunity to draw a stark contrast between Disney and Bentkey. Speaking from Lake Bled in Slovenia, where he’s on a leave of absence from his role as co-CEO at The Daily Wire to direct the “Pendragon” series for DailyWire+ in Hungary and Italy, Boreing noted, “While Disney still carries Walt’s name, they have all but abandoned his legacy. Walt Disney loved America. The company he founded seems to think America is systemically racist, and beyond just their content, Disney as a corporation promotes the most extreme aspects of the woke Left… It would be impossible to overstate just how significant a loss this is for Americans who believe in basic reality. Disney controls the greatest content library ever created.”

Bentkey stands apart from the DailyWire+ platform, with a distinct focus on providing a space for children to explore the wonders of childhood. Boreing emphasized that Bentkey “isn’t about teaching kids politics. It’s about creating the next generation of timeless stories that transport kids into a world of imagination and joy, a world of content and characters that families will love and parents can trust.”

While Boreing acknowledged the vast difference in scale between Disney and Bentkey, he expressed the hope that Bentkey might follow in Disney’s early footsteps, stating, “It’s taken 100 years to build Disney. We know we aren’t what Disney is today, but we hope in time we might become what they were, once upon a time: a little studio with big ideas and the courage to chase them.”

The Bentkey app is already available on various platforms, including desktop, iOS, Android, AppleTV, Roku, and FireTV.

About Bentkey

Bentkey is a kids’ entertainment streaming service that offers both original and licensed content and characters designed to appeal to families and instill trust in parents. Bentkey is dedicated to creating the next generation of timeless stories that transport kids into a world of adventure, imagination, and joy.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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