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Tuesday, April 23, 2024

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Facebook Eliminating News Tab

Meta’s decision to bid farewell to Facebook’s News tab marks the end of an era for the platform’s news hub, leaving behind a legacy cherished by many, including “my friend’s moms.” With the upcoming removal of Facebook News in the U.S. and Australia, Meta continues its trend of distancing its platforms from politics and news, following similar actions taken in the UK, France, and Germany.

The company’s rationale for ditching the news tab revolves around reallocating resources towards content that aligns more closely with user preferences, particularly short-form video content like Reels. Meta emphasized that Facebook users primarily seek connections and discovery of interests, rather than news and political content, citing statistics indicating that news comprises less than 3% of the Facebook feed.

While users will still have access to news articles and can follow news publishers through their Facebook pages and accounts, the removal of the news tab spells the end of lucrative content deals for publishers. Meta confirmed that existing commercial agreements will cease, with no plans for new deals or future Facebook products tailored specifically for news publishers.

For those nostalgic about their Facebook News experience or seeking to preserve their data, Meta offers the option to download Facebook News data through the platform’s information settings. As the digital landscape continues to evolve, Meta’s strategic shift reflects its ongoing efforts to redefine its platforms’ focus and user experience.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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