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Instagram Will Limit The Reach of Political Content

Instagram to Limit Recommendations of Political Content

Instagram, the popular photo and video-sharing platform owned by Meta, announced in a blog post on Friday that it will no longer actively recommend political content from accounts that users do not already follow. This decision extends to Threads, the Twitter-like app launched last summer under the Instagram brand.

The platform expressed its desire to cultivate a positive experience for all users, stating, “If you decide to follow accounts that post political content, we don’t want to get between you and their posts, but we also don’t want to proactively recommend political content from accounts you don’t follow.”

Effective immediately, Instagram and Threads will refrain from promoting political content unless users explicitly choose to receive such recommendations. The company plans to introduce a setting allowing users to opt-in for political content recommendations. A similar feature is expected to roll out on Facebook in the future. Instagram defines political content broadly, encompassing topics related to laws, elections, or social issues.

Adam Mosseri, head of Instagram, emphasized the platform’s commitment to preserving users’ autonomy in engaging with political content while respecting individual preferences. The updated policy applies to various sections of Instagram, including Explore, Reels, In-Feed Recommendations, and Suggested Users.

Meta, the parent company of Instagram, has been gradually scaling back political content across its social media platforms, including Facebook. Responding to user feedback indicating a desire for less political content, Meta has refined its approach over the past few years to reduce the visibility of political content in various feed sections.

In addition, Instagram informed professional accounts that they can check their Account Status settings to determine if their posts are eligible for recommendations based on recent political content. If Instagram has restricted an account’s posts from recommendations, professional users have the option to edit or remove recent political posts to regain eligibility. They can also request a review if they disagree with Instagram’s decision. Furthermore, accounts flagged for political content can refrain from posting such content temporarily to become eligible for recommendations again.

The move by Instagram reflects a broader trend of social media platforms reevaluating their approach to political content dissemination, aiming to strike a balance between user engagement and maintaining a positive user experience.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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