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Joe Rogan signs “Multiyear” Deal with Spotify for $250 million

Spotify Strikes New Deal with Joe Rogan Amid Distribution Expansion

Spotify has renewed its contract with Joe Rogan for another “multiyear” deal, reportedly worth up to $250 million, as reported by The Wall Street Journal. However, in a significant shift, Spotify will no longer have exclusive rights to distribute Rogan’s popular podcast, “The Joe Rogan Experience” (JRE).

While a spokesperson for Spotify disputed The Journal’s estimates, they confirmed that the new licensing agreement allows Spotify to sell ads for and distribute JRE across various podcast platforms, including Apple and Amazon. Additionally, the podcast will be available in a video format on YouTube.

The deal includes an upfront minimum guarantee and a revenue-sharing agreement based on ad sales, aiming to maximize Spotify’s audience and podcasting revenue model. By expanding the distribution of JRE, Spotify hopes to increase ad revenue by reaching a broader audience.

Rogan’s podcast, known for its lengthy episodes averaging two hours and 37 minutes, consistently ranks as the most-listened-to podcast globally, according to Spotify Wrapped.

Spotify’s initial exclusive licensing deal with Rogan, signed in 2020, was reportedly valued at up to $220 million, tied to audience-number targets. However, Spotify’s heavy investment in podcasting led to financial challenges, resulting in job cuts in mid-2023.

Despite the significant investment in podcasting, Spotify has faced criticism and internal challenges, such as the controversial $18 million deal with Meghan Markle for the podcast “Archetypes,” which failed to gain traction on the platform’s charts.

The new deal with Rogan comes amid speculation that he might establish his own media company to distribute the podcast and produce additional content for his fan base.

As Spotify continues to navigate its podcasting strategy and investment, the renewal of the partnership with Rogan marks a pivotal moment in the company’s efforts to expand its podcasting presence while addressing financial concerns.

Representatives for Rogan have not yet responded to requests for comment on the latest deal with Spotify.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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