Philadelphia Eagles Partner with Kevin Hart’s Gran Coramino Tequila
The Philadelphia Eagles, a National Football League (NFL) team, have entered into a sponsorship deal with Gran Coramino, a luxury tequila brand co-founded by comedian and entrepreneur Kevin Hart, who is also a native of Philadelphia. This partnership aims to leverage the recent successes of celebrity spirits brands and the growing popularity of tequila among US drinkers.
The deal includes various elements, such as signage within the Eagles’ home stadium, Lincoln Financial Field, the introduction of branded bars in the stadium, and marketing opportunities on the Eagles’ digital platforms.
The Eagles hope to capitalize on the shift away from beer to spirits among many US consumers. This move aligns with broader trends in the restaurant and sports industry, as spirits brands increasingly sponsor leagues and teams. As more people choose spirits over beer, there is an opportunity for brands like Gran Coramino to gain market share through these sports partnerships.
For Kevin Hart, a lifelong Eagles fan, this partnership is particularly meaningful. He has a deep connection with the team and sees this deal as a massive win. The comedian’s brand, Gran Coramino, plans to engage with Eagles fans and make its tequila an attractive choice for a wide range of consumers, from families to corporate luxury events.
This partnership reflects a growing trend where spirits brands are taking up sports sponsorships and seeking innovative ways to reach passionate and engaged fan bases, enhancing brand perception and awareness.
Gran Coramino, which is made with agave from the Tequila area of Mexico, aims to set itself apart by partnering with a Super Bowl contender like the Eagles, adding to its brand’s appeal.
As the Eagles increase ticket prices, they are targeting a more affluent consumer base with disposable income, making this sponsorship a strategic move for Gran Coramino to tap into this market.
This partnership showcases the opportunity for alcohol brands to engage with sports fans, gain visibility, and grow their customer base through associations with professional sports teams.