Influencer-Backed Energy Drink Faces FDA Scrutiny Over Caffeine Levels
An energy drink endorsed by popular influencers is under fire as lawmakers and health experts raise concerns about its potentially dangerous caffeine levels. PRIME, a beverage brand founded by YouTube stars Logan Paul and KSI, has gained viral popularity among children. However, the high caffeine content in PRIME has caught the attention of Senator Charles Schumer, who is calling for an investigation by the Food and Drug Administration (FDA). This news article explores the controversy surrounding PRIME and its potential health implications for young consumers.
Since its launch last year, PRIME has experienced an unprecedented surge in popularity, driven by the endorsement of two prominent YouTube personalities. The beverage’s vibrant neon-colored cans, marketed as zero sugar and vegan, have become a coveted status symbol among the influencer’s young fan base. However, what sets PRIME apart from other energy drinks is its significantly elevated caffeine content. Each 12-ounce can contains 200 milligrams of caffeine, equivalent to roughly half a dozen cans of Coca-Cola or nearly two Red Bulls.
The high caffeine levels in PRIME have raised alarms among health experts and lawmakers, leading to calls for closer scrutiny. Senator Charles Schumer, a Democrat from New York, has voiced his concerns and urged the FDA to investigate the energy drink. Schumer highlighted the potential health risks associated with consuming PRIME, especially for young children. Heart problems, anxiety, and digestive issues are among the possible adverse effects cited by pediatricians in the United Kingdom and Australia, where PRIME has faced bans in some schools.
Representatives of PRIME have defended the product by stating that it is clearly labeled as “not recommended for children under 18.” They also emphasize that the company offers a separate caffeine-free sports drink called PRIME Hydration. However, Schumer argues that the online marketing for both drinks appears similar, leading many parents to mistakenly believe they are purchasing a caffeine-free beverage for their children. The senator called for an investigation into the online marketing practices, product ingredients, and the caffeine content of PRIME energy drink.
As the popularity of PRIME continues to grow, concerns about its high caffeine levels have triggered a call for action. Senator Charles Schumer’s appeal to the FDA reflects the need to assess the potential health risks associated with this influencer-backed energy drink. Parents and consumers alike are urged to exercise caution and be aware of the caffeine content in beverages consumed by young individuals. The outcome of the investigation will shed light on the safety of PRIME and its impact on the health and well-being of its young consumers.