Netflix has announced price increases for its basic and premium subscription plans in the United States, the United Kingdom, and France. The ad-supported and standard plans will maintain their current pricing.
In the U.S., the basic plan will rise to $11.99 per month, while the premium plan will cost $22.99 per month. In the United Kingdom, the basic plan will be £7.99 per month, and the premium plan will be £17.99 per month. In France, the basic plan will increase to 5.99€ per month, and the premium plan will be 19.99€ per month.
Netflix defended the price increases by noting that its starting price remains competitive when compared to other streaming services and is still much less than the average cost of a single movie ticket in the U.S.
These price increases come as Netflix continues to invest in producing new content and expanding its library, aiming to provide more value to its subscribers. It’s part of their strategy to offer a range of plans to cater to different needs while occasionally asking subscribers to pay slightly more as they deliver enhanced content and services.