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NFL Stays with X Amid Controversies Over Hate Speech and Antisemitism

In the face of an advertiser revolt sparked by hate speech and antisemitism concerns on Elon Musk’s social media platform, X, formerly known as Twitter, the National Football League (NFL) has opted to maintain its partnership with the platform. Brian Rolapp, the NFL’s media and business chief, acknowledged the challenges posed by content moderation on X but emphasized the league’s commitment due to the platform’s popularity among fans.

While Rolapp offered insights into the complexities of content moderation, the NFL refrained from providing further commentary on the matter. The league has been in collaboration with the platform since 2013, leveraging it to deliver exclusive content to football enthusiasts.

Since Elon Musk assumed control of X last fall, the platform has found itself embroiled in multiple controversies, particularly regarding its policies for moderating harmful content. Notably, Apple and Disney have recently suspended advertising on the platform in response to the controversies.

Elon Musk’s involvement in endorsing a post on X that accused “Jewish communities” of fostering “hatred against whites” has further fueled the backlash. Despite Musk’s denial of antisemitic sentiments, the incident has added to the scrutiny surrounding X’s content moderation practices.

Earlier this month, left-leaning media watchdog site MediaMatters.org flagged instances of major companies, including Apple, Bravo, and Oracle, having their ads appear alongside antisemitic content on X. In response, X filed a lawsuit against Media Matters, coinciding with an investigation initiated by Texas Attorney General Ken Paxton into potential fraudulent activity by the watchdog site.

In a separate development, over two dozen House Democrats alleged that X was profiting from violent Hamas-related content. They have called on X’s CEO, Linda Yaccarino, to clarify the company’s strategy for curbing harmful content on the platform. Hamas, a Palestinian militant group, carried out a terrorist attack on Israel on Oct. 7, resulting in over 1,000 casualties and the seizure of more than 200 hostages. The NFL, however, has not provided additional comments on the ongoing controversies surrounding X.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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