Trevor Noah, the former host of Comedy Central’s “The Daily Show,” is launching a new Spotify original podcast called “What Now?” In this deep-dive interview show, Noah will have extended discussions with a range of guests, from famous figures to lesser-known individuals. The podcast aims to provide a platform for dynamic conversations that aren’t confined to an echo chamber.
Noah believes that many people have created echo chambers in their lives, and he aims to foster conversations with individuals he might not necessarily agree with, allowing for more nuanced discussions. The podcast’s episodes can vary in length, without the constraints of commercial breaks, and they are expected to be around 40 minutes on average, suitable for an average commute time.
While some moments in “What Now?” will be funny, Noah notes that there will also be serious moments, reflecting his worldview that life encompasses both humor and seriousness. The podcast allows him to provide a more comprehensive perspective on various topics.
“What Now? With Trevor Noah” will premiere on November 9, 2023, on multiple podcast platforms, and new episodes will be released weekly. The show is produced by Spotify, with the distribution strategy differing from Spotify’s previous practice of keeping podcasts exclusively on its platform. Spotify’s platform, Megaphone, will host and distribute the podcast, and Spotify is the exclusive ad-sales partner.
As a late-night TV host, Noah is no stranger to promoting show sponsors, understanding that advertising supports free access to the content. The presenting sponsors for his podcast include Amazon, Audi, Microsoft, Prize Picks, Smirnoff, and Starbucks.
Trevor Noah’s venture into podcasting comes after leaving “The Daily Show” and gives him the opportunity to have long-form conversations on a diverse range of topics with an array of guests.