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WWE Raw to Move to Netflix in Historic Streaming Deal Worth $5 Billion

In a groundbreaking move, WWE Raw is set to depart from traditional linear cable television for the first time in its history, as it makes the leap to the streaming service giant Netflix. The historic deal, described as “transformative,” signifies the wrestling entertainment giant’s evolution in response to the changing media landscape.

The ten-year deal, valued at $5 billion, allows Netflix to exclusively stream WWE Raw beginning January 2024. The streaming service will have the option to extend the deal for another ten years or opt out after five years, providing flexibility for both parties. WWE Raw’s move to Netflix represents a significant departure from its longstanding presence on the USA Network.

Mark Shapiro, President and COO of TKO, the parent company of WWE, described the deal as transformative, marrying WWE’s compelling content with Netflix’s global reach. The agreement is structured to provide significant and predictable economics for many years, fundamentally altering the media landscape and expanding WWE’s reach.

The deal covers territories such as the United States, Canada, United Kingdom, and Latin America, with potential expansions to other regions over time. WWE Raw’s transition to Netflix not only extends its reach beyond traditional cable networks but also allows fans to access the flagship program without a cable or streaming service subscription that carries USA Network.

Netflix’s Chief Content Officer, Bela Bajaria, expressed excitement about having WWE Raw on the platform, highlighting the synergies between Netflix’s reach, recommendations, and fandom with WWE. The move is expected to deliver more joy and value to audiences globally, showcasing Raw’s dynamic blend of sports entertainment, characters, storytelling, and live action throughout the year.

WWE President Nick Khan emphasized Netflix’s exceptional storytelling track record, positioning it as the ideal long-term home for Raw’s loyal and ever-growing fan base. The streaming deal also extends to special WWE programming outside the United States, including major events such as WrestleMania, Summerslam, the Royal Rumble, documentaries, original series, and other projects from 2025 onwards.

The press release notes Raw as “one of television’s best-performing shows in the 18-49 advertising demographic.” While the exact day of the week for Raw’s Netflix debut remains undisclosed, there is speculation that the move could lead to a change in Raw’s traditional Monday night timeslot, potentially impacting its duration. Netflix’s flexible format could mean varying show lengths, adding an element of suspense to Raw’s weekly presentation.

Sheryl Sandberg, the former COO of Meta and a board member at WWE, recently announced her departure from Meta’s board, marking the end of an era. With Raw’s move to Netflix, WWE continues to adapt to industry changes, offering fans new ways to engage with their favorite content while aligning with evolving viewing preferences. As wrestling fans eagerly anticipate Raw’s Netflix debut in 2024, the partnership sets the stage for a new era in sports entertainment streaming.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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