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WWE Signs 2 Year Deal With Elon Musk’s X For ‘WWE Speed’ Video Show

Elon Musk’s social platform, formerly known as Twitter and now rebranded as X, is stepping into the wrestling ring with WWE in a new two-year partnership. The collaboration will bring forth a fresh exclusive weekly video series titled WWE Speed, featuring matches designed to be completed within five minutes or less.

Scheduled to debut in the upcoming spring season, WWE Speed will showcase timed matches featuring WWE superstars from across the organization’s roster. The content will be entirely exclusive, with episodes airing 52 weeks per year and not repurposed from other WWE programming.

This venture signifies a significant move into the entertainment realm for X, following its recent announcement of a 10-show deal with Range Media Partners. Additionally, X has secured new shows from notable figures like former CNN host Don Lemon, sports talk host Jim Rome, and former congresswoman Tulsi Gabbard.

X has previously streamed exclusive content from Fox during the FIFA World Cup, and this year it will feature some content from NBCUniversal tied to the 2024 Paris Olympics. Given that sports, including wrestling, drive substantial engagement on X, the partnership with WWE aligns with the platform’s content strategy.

On the WWE’s end, the collaboration with X represents another step in reworking its rights deals following its merger with Endeavor’s UFC. While WWE Speed may not be as large-scale as other long-form programs, it demonstrates the organization’s willingness to explore new avenues for revenue generation by slicing rights and exploring innovative content formats.

For X, the partnership offers exclusive content that bridges sports and entertainment, presenting new opportunities for advertising and sponsorship. X is expected to leverage WWE Speed to attract marketers and expand its sponsorship business, capitalizing on the appeal of wrestling content to its audience.

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Ruben Jay
Ruben Jay
Ruben Jay is an American broadcaster, media blogger, and podcast host. Currently, Ruben is the President of MultiMediaMouth.com and the executive producer and host of the popular podcasts You’re My Best Friend and ON AIR with Ruben Jay, exclusively on MultiMediaMouth.com. Follow Ruben on Instagram, Twitter, and Tiktok @TheRubenJay.

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